
For those of you without a WWD subscription, here’s the excerpt from Jezebel:
Shopbop attempts the impossible: simplifying online jeans buying. "The video guide is hosted by Shopbop's style director, Morgan Wendelborn. She navigates three different body types — curvy, petite and regular — as models try on different jeans brands, styles and washes. Wendelborn outlines to the viewer why each pair is suited for their body type and explains technical elements that are figure-flattering. Rise, inseam, fabric content, pocket placement and wash are a sampling of elements explored."